Letter ‘n’ with an upward arrow at the center.

The letter n:
The letter ‘n’ represents the first letter of the brand name “New Electric”. The small case ‘n’ symbolizes the accessibility and approachability of the brand towards its customers. It highlights the company’s customer centric products, and also communicates the company’s core value of staying responsible towards environment, having positive impact on earth.

The Central Arrow:
The arrow at the center of the letter ‘n’ symbolizes the company’s goal of scaling new heights in the automotive sector by keep on innovating.