Creation of brand identity and marketing tools to support the launch of Gauri Electric brand
About the Client:
GAURI AUTO is among the leading manufacturers of two wheelers, three wheelers, E - rickshaws, and automotive spares parts under the popular brand name ‘GARUD’. The company is based in Haryana with its corporate office in Faridabad. Established in the year 2010, Gauri Auto today is one of the most respectable manufacturers and service provider in the automotive industry.
Project Brief:
The company is launching its all-new electric scooter brand - Gauri Electric and is expected to make its appearance in the Indian market in the fourth quarter of 2019. The electric scooters will be equipped with comfortable seats, robust shock absorbers and stunning alloy wheels to give customers superior riding comfort, and higher stability. The company wishes to position the brand not just as a youth icon but also as a preferred choice for the whole family.
Project Requirement:
- Logo for Gauri Electric
- Logos for all sub-brands of Gauri Electric
- Marketing & Sales Collaterals
- Trade Exhibition Banners
- Office Interior Branding
What We Did:
To support the launch and ensure that it grabs the maximum attention, we created multiple branding and communication tools that included, Logos for the new brand – Gauri Electric and all its sub brands of scooters – Lyte, Alpha & Yaari+, corporate brochure, flyers, Roll-up standees, trade show banners and office interior branding.
